Crunchfish and Bublar Group launch a strategic collaboration focusing on Augmented Reality (AR) in the mobile phone linked to innovative gaming experiences. The collaboration aims at combining advanced game development with AR technology and modern gesture-based interaction.

Nasdaq First North-listed Crunchfish has initiated cooperation with NGM MTF-listed Bublar Group (“Bublar”) regarding interaction in games and AR applications. Initially, focus is on the various applications Bublar has under development, with the intention of evaluating the prerequisites for broader collaboration within new areas of application.

Crunchfish is an AR company that offers technologies and services for, among other things, AR applications and the development of new user experiences in mobile phones and smart glasses. The company has eight years of experience in mobile interaction and a software that is installed in millions of devices from leading consumer electronics manufacturers. Bublar develops a game portfolio in the genre “real-world games” and is currently preparing the launch of the mobile game “Glowing Gloves”, based on AR and motion control of the mobile.

“Crunchfish is a natural partner for us because we share the goal of moving positions forward within our respective business areas, and their position in several technology areas is strong.” says Magnus Granqvist, CEO of Bublar.

“The collaboration with Bublar is exciting because it opens up opportunities for the mobile AR world. Together we can focus on the limits of mobile applications while displaying the power of interaction with gestures in AR. I see that this can be the start of a fruitful collaboration where together we can take advantage of the rapid development of both AR and the gaming industry, ” says Joakim Nydemark, CEO of Crunchfish.

“The future’s interaction and visualization in 3D in both AR and VR must go hand in hand for a successful user experience. Crunchfish and Bublar can now together develop innovative games and applications with gesture control for today’s large mobile phone market as well as the fast-growing smart glasses segment, where the hands’ movements become the natural user interface. ” says Kenneth Häggmark, Innovation Manager at Bublar.

For further information, please contact:
Joakim Nydemark, VD Crunchfish
+46 706 35 16 09

Magnus Granqvist, VD Bublar Group
+46 8 559 251 20


About Crunchfish
Crunchfish develops and markets AR technology that creates new interaction opportunities for industrial and social applications as well as m-commerce. The company’s technologies make it possible to control consumer electronics with gestures as well as create innovative m-commerce solutions. Crunchfish’s technologies are licensed to hardware manufacturers and application companies and are currently available in millions of devices from global players. Crunchfish is listed on Nasdaq First North since 2016. The company was founded in 2010 and has its headquarters in Malmö. Visit for more information.

About Bublar Group
Bublar creates the future of mobile experiences by providing games and apps that combine the latest technology in the fast-growing Augmented Reality (AR) and location-based services. The company has a proprietary software platform that enables the company to create mobile games and services where large volumes of users in real time can interact and communicate with each other. The company’s mentor is G & W Fondkommission. Bublar Group is listed on NGM Nordic MTF.