Crunchfish and ClearOn, the market leader in coupons and payment services in the Swedish trade, initiate collaboration to offer new opportunities to create more sales with mobile coupons that are activated when the customer approaches the product in the shelf. The solution is made possible by Crunchfish’s patented proximity-based interaction technology and ClearOn’s innovative clearing system, used in more than 20,000 cash registers in approximately 6,000 food, service and traffic stores.

The solution enables a new way to manage coupons in the mobile phone. Without the user interacting with the phone, coupons can be activated at the shelf and seamlessly redeemed at checkout with automatic deduction of the discounts on the receipt. Another possibility is for customers to receive offers that are relevant to them and activate their coupons before they go shopping. In the store, the solution reminds customers to buy the products when they are near them at the store shelf.

“Our joint offer is based on the needs of the trade for simpler and more cost effective mobile solutions, and together with ClearOn we create a solution with smooth direct access to the cash registers in Swedish trade.” says Joachim Samuelsson, CEO of Crunchfish’s subsidiary Crunchfish Proximity AB.

“Together with Crunchfish we can offer the trade a simple and seamless handling of coupons and payments and make the shopping experience better for customers,” says Pontus Ellefsson, CEO of ClearOn.

The innovative solution will be demonstrated at Innoday in Stockholm on March 15, the leading Swedish trade conference.

For more information contact:
Joachim Samuelsson, CEO of Crunchfish Proximity AB
070-846 47 88,

Pontus Ellefsson, CEO of ClearOn AB
070-734 40 04,


About Crunchfish
Crunchfish Proximity AB, a wholly owned subsidiary of Cruchfish AB, develops and markets mobile interaction technology. The solution that Crunchfish has developed for retail trade allows mobile users to take part in retail marketing and check out by blinking their phone, even when the phone is in locked or shut down mode. Near a promotional product or when the customer approaches the checkout, the user can also be notified. For more information, visit

About ClearOn
ClearOn AB leads the development of coupons and payment services in trade. The Wave business area develops and sells cash registers. In cooperation with 6,000 stores, the company clears coupons, gift cards, payments and value gains of SEK 5 billion annually. Through Kassagirot, ClearOn offers individuals and companies the opportunity to pay, withdraw, exchange and transfer money in cooperation with Bankgirot, Nordea, Swedbank and MoneyGram. ClearOn is a payment institution under the supervision of the Swedish Financial Supervisory Authority and is owned by the Swedish Securities Commissioners Association. For further information, visit