Nasdaq First North-listed Crunchfish forms partnership with JoinPad – a global provider of Augmented Reality solutions for enterprises. Several field tests are initiated including use cases in logistics and warehouses as well as a marketing project using AR glasses for reading comics produced by one of the most successful Italian publishing houses. In a pilot for the international fashion house Marina Rinaldi, part of MaxMara holding, Epson Moverio BT-300 smartglasses are combined with Crunchfish’s gesture control and JoinPad’s software platform.

JoinPad is active in the enterprise and industrial sectors, developing and distributing Augmented Reality software solutions simplifying customers’ business processes. JoinPad’s customer list includes companies like Samsung, Siemens, Alstom, ABB and GE.

The pilot within logistics is a solution developed for Marina Rinaldi, part of the international fashion holding MaxMara, on Epson BT-300 smartglasses. AR and gesture control are used in the counting process in their warehouses to reduce counting time, increase accuracy and improve people’s daily work process by also reducing fatigue during the operations.

The new partnership adds a marketing channel and proof points that the interaction method in AR glasses is getting more and more attention from the users.

“It is critical for us to be able to meet our customers’ requests for AR-solutions with flexible and intuitive interaction capabilities. We are excited that we now together with Crunchfish can increase the value to our clients by offering a great user experience based on a solid gesture control technology,” says Mauro Rubin, CEO of JoinPad.

“We are very happy about the collaboration with JoinPad. They have an interesting business on a global market with applications that can truly benefit from our gesture control software.

The immediate field tests targeting several of their customers make it even more exciting,” says Joakim Nydemark, CEO of Crunchfish.

For further information, please contact:

Henrik Winberg, Sales Director at Crunchfish
+46 (0)702 126 129

Joakim Nydemark, CEO at Crunchfish
+46 (0)706 351 609

About Crunchfish
Crunchfish develops and markets Augmented Reality technology for m-commerce and industrial and social applications. Our software makes it possible to control electronics with gestures and enables AR in any third-party application. Crunchfish’s technologies are licensed to both hardware manufacturers and application developers and are currently available in devices and applications from global players. Crunchfish is listed on Nasdaq First North since 2016. The company was founded in 2010 and is based in Sweden. Visit for more information.

About JoinPad
JoinPad is an Augmented Reality company focused in enterprise applications, having developed specific software solution for worldwide clients such as Siemens, Alstom, ABB and GE. The company develops and distributes Augmented Reality solutions, including the related consultancy, aimed at simplifying the customer’s industrial business processes, providing innovative tools to interact with the environment. With the HQ based in Italy, JoinPad has business offices located in USA, China and Brazil.