Crunchfish AB (publ), a listed company on Nasdaq First North, announced this week that Göran Linder will take over the role of Chairman of the Board until the next Annual General Meeting. He replaces Joachim Samuelsson, who will instead become the new CEO of the parent company, Crunchfish AB. Current CEO, Joakim Nydemark will remain in the management team in the role of Executive Vice President of Global Sales and Business Manager for the company’s gesture control business.


Due to Crunchfish’s increased focus on interaction solutions for mobile payments, which is conducted through the subsidiary, Crunchfish Proximity AB, where Crunchfish’s current Chairman of the Board Joachim Samuelsson is the CEO, the company’s Board of Directors decided that Joachim Samuelsson will also take over the role of CEO for the parent company. Joachim Samuelsson has also resigned from his role as Chairman of the Board and has been replaced by Board member, Göran Linder. Göran Linder represents the second principal owner of Crunchfish, in his role as CEO of Midroc Invest AB. Outgoing CEO Joakim Nydemark assumes a new role as Executive Vice President of Global Sales in the parent company and continues to be the business manager for the company’s gesture control business.

“This reorganization is a natural consequence of the fact that our mobile payments business, which is run by the wholly owned subsidiary, Crunchfish Proximity AB, is growing rapidly. The current organisational structure, where Joakim Nydemark relates to Joachim Samuelsson’s dual roles as Chairman of the Board and the operating CEO of Crunchfish Proximity AB is not optimal and the board has therefore decided on this reorganization with immediate effect. We are convinced that Joakim Nydemark will also do an excellent job as Executive Vice President of Global Sales”, says Joachim Samuelsson and Göran Linder, outgoing and incoming chairman of Crunchfish AB, respectively.

“It has been a privilege to lead Crunchfish for over 7 years and the changes we are now making in the management team is a natural step. The company is on an exciting journey, with fantastic employees and I look forward to remain as a part of the journey,” says Joakim Nydemark.

For more information, please contact:
Joachim Samuelsson, outgoing chairman and incoming CEO, Crunchfish AB
+46 708 46 47 88

Göran Linder, incoming chairman, Crunchfish AB
+46 10 470 70 00

Joakim Nydemark, outgoing CEO and new Executive Vice President of Global Sales, Crunchfish AB
+46 706 35 16 09

Västra Hamnen Corporate Finance AB is Certified Adviser. E-mail: Phone +46 40 200 250.


Link to original press release in Swedish: