Great interest in smart mobile coupons at Sweden’s leading merchant trade fair

Crunchfish’s and ClearOn’s launch of smart mobile coupons at Innoday in Stockholm was a success. Over 700 decision makers from leading trade players and brands were present. A lot of people wanted to see how the solution works and Crunchfish’s staff was busy showing the demo app. Transforming the traditional discount coupon into a digital […]

Crunchfish’s and ClearOn’s launch of smart mobile coupons at Innoday in Stockholm was a success. Over 700 decision makers from leading trade players and brands were present. A lot of people wanted to see how the solution works and Crunchfish’s staff was busy showing the demo app. Transforming the traditional discount coupon into a digital equivalent in the mobile phone was a new experience for the visitors.

How to handle mobile coupons

Mobile coupons can be received in the app from a merchant or brand, downloaded by scanning QR codes, or in the store from a product shelf. During shopping the app sends reminders close to products as well as before checkout to remind the customer to pick up the products and to use the coupons. At checkout, the coupons are redeemed by blipping the phone and the discount is automatically deducted from the sum total.

Smart mobile coupon benefits

For customers, mobile coupons provide a simple and seamless handling with faster checkout and reduced queueing. They also get a simple, personalized, more informative and entertaining way of taking advantage of promotional offers and product information.

Merchants and brands get access to new digital opportunities to market products both before and during in-store purchases, leading to more opportunities for upsell. The solution provides efficient marketing on customer terms, easier administration of coupons and more information about customer behaviour.

Read more about smart mobile coupons in this blog post.