There is an obvious risk that AR projects will not deliver the expected ROI if the user perspective is not considered

Experience the latest development within gesture control and contextual awareness in the Crunchfish booth at AWE in Santa Clara

Augmented Reality brings a whole new way to manage digital content and context. A combination of body, voice and object positioning makes it possible to interact with hardware, software and the surrounding environment, making interfaces seem much more natural.

At AWE, Crunchfish will show how to interact in AR more naturally, using touchless gesture control in combination with mobile proximity technology.

Gesture interaction – one of the most natural ways to interact

Touchless gesture control lets you engage with AR devices and environments in a direct way, making interactions more fluid and immersive. Crunchfish has 8 years’ experience of UX design from gesture interaction projects. Our software is used in AR smart glasses to navigate content and perform tasks.

Contextual awareness – makes interaction methods more effective

Mobile proximity software creates innovative solutions for context dependent information in AR smart glasses. Managing context dependent information means you can provide the right information, at the right time, in the right place and to the right people. We provide applications with an intelligent proximity layer that adds awareness of who and what is present in real time, enabling communication and information sharing.

At AWE in Santa Clara you can try out the following Crunchfish demos:

  • Managing menus and content in AR smart glasses
  • 3D interaction for mobile AR using ARCore

Welcome to visit us in booth 725 to discuss the possibilities of touchless gesture interaction and contextual awareness.

For more information, please contact:
Joakim Nydemark, CEO Crunchfish
+46 40 626 77 00

About Crunchfish
Crunchfish develops software for AR that creates new possibilities for interaction. We use cameras to detect and track a person’s face and hands, which enables you to engage in a more natural way with digital interfaces using gestures. Through Low Energy Bluetooth, we provide applications with an intelligent proximity layer, that lets users locally and seamlessly discover who and what is nearby, connect and share information.

Crunchfish’s technologies are licensed to hardware manufacturers and application developers and are currently available in millions of devices from global enterprises. The company was founded in 2010 and is based in Malmö, Sweden. Crunchfish is listed on Nasdaq First North since 2016. Visit for more information.