Management team

Joachim Samuelsson

CEO Crunchfish AB (publ) since 2020, board member in Crunchfish AB (publ) since 2012 and working chairman in Crunchfish AB (publ) during 2012-2020. Born in 1965.

Education and experience: Master of Science in Industrial Engineering and Management, Tekniska högskolan at Linköping university. Joachim Samuelsson has been a serial entrepreneur since 1996 with successful engagements in ComOpt AB, Actix Ltd and Biomain AB. Joachim has had non-profit involvement in young entrepreneurship, a large football club and several business networks. He has worked for several years in international technical and marketing roles at Ericsson during 1989–1996 and is a technology pioneer with a large number of patents in proximity-based interaction.

Ongoing assignments: Board member in Crunchfish Digital Cash AB and Crunchfish Gesture Interaction AB, CO Holding in Helsingborg AB, Femari Invest AB, Pej AB and Spinrock AB.

Completed assignments (during the last five years): CEO of Crunchfish Digital Cash AB and Blippit AB.

Shareholding in Crunchfish AB: 7 500 000 shares and 250 000 warrants in series 2020/2024.

Joakim Nydemark

COO of Crunchfish AB (publ) and CEO of Crunchfish Gesture Interaction AB since 2020, CEO of Crunchfish AB (publ) during 2012-2020, deputy in Crunchfish Digital Cash AB, Crunchfish Food Waste AB and Blippit AB. Born in 1971.

Education and experience: Master of Science in Engineering, Lund University. Joakim Nydemark has more than 20 years of experience in organizational development and sales in both CEO roles and executive sales roles. Joakim has a number of board assignments and has extensive international experience through the establishment of local offices in Beijing, Seoul and San Francisco, among others.

Ongoing assignments: Board member in Hoodin AB, IMINT Image Intelligence AB and Nydemark JOIS AB.

Completed assignments (during the last five years): –

Shareholding in Crunchfish AB: 200 000 warrants in series 2018/2022.

Patrik Lindeberg

Vice President Global Sales of Crunchfish AB (publ) and CEO of Crunchfish Digital Cash AB since 2020. Born in 1973.

Education and experience: Master of Science in Engineering at Lund University and National University of Singapore. Extensive experience in both commercial and technical areas of responsibility, including COO and CTO at Precise Biometrics, and as COO at Zaplox.

Ongoing assignments: None except for his roles at Crunchfish.

Completed assignments (during the last five years): COO and CTO at Precise Biometrics, COO at Zaplox

Shareholding in Crunchfish AB: 0 shares and 50 000 warrants in series 2020/2024.

Paul Cronholm

Founder and CTO of Crunchfish AB (publ) since 2010. Born in 1971.

Education and experience: Masters degree in theoretical physics from Lund University. Theoretical physicist in Lund in the field of complex computer simulations and more than fifteen years of experience as a senior software designer and project manager in projects that have implemented mobile internet around WAP, 3G and DVB-H. Technology pioneer with approximately twenty patents in Crunchfish’s various solution areas.

Ongoing assignments: Board member and CEO of Waterx AB. Sole proprietorship of Huggskot invest.

Completed assignments (during the last five years): Deputy in HappyBass AB.

Shareholding in Crunchfish AB: 1 093 000 shares and 40 000 warrants in series 2018/2022.

Johan Kling

CFO since 2016. Born in 1975.

Education and experience: Masters degree, Jönköping International Business School. Chartered Auditor since 2006 and member of FAR. Over twenty years of experience of auditing and financial consulting in a number of different industries.

Ongoing assignments: Board member of Moore Stephens Malmö AB and Johan Kling Revision AB. Authorized Recipient of Service of Process in CloudFinder Sweden AB. Deputy in Aragosta AB.

Completed assignments (during the last five years): Deputy in Fragola AB

Shareholding in Crunchfish AB: 0 shares and 0 warrants.

Magnus Lageson

CPO since 2021. Born in 1973.

Education and experience: Master of Science in Computer Engineering from Luleå University, MBA in Business Development & IT from Stockholm School of Economics. Magnus Lageson has extensive experience from the payment industry and most recently comes from GetSwish AB, the company behind the payment service Swish, where he has worked for many years as Lead Product, Innovation & Partner Manager and played a central role in the development of the service and its success.

Ongoing assignments: Principal owner of Lageland Consulting AB.

Completed assignments (during the last five years): Sole proprietor of Lageson Consulting.

Shareholding in Crunchfish AB: 0 shares and 50 000 warrants in series 2020/2024.

Anna Bostam

CMO since 2021. Born in 1973.

Education and experience: Master of Science in Computer Science. Anna has a solid background within marketing, most recently as CEO of marketing agency The Fanclub and as agency director of communication agency Creuna in Malmö. Anna has brand building and communication skills that reaches through the noise in today’s digital landscape. As the leader of one of Sweden’s most successful brand and communication agencies, Anna has worked with customers and brands in both B2B, B2C and the public sector.

Ongoing assignments: None except for her role at Crunchfish.

Completed assignments (during the last five years): CEO, The Fan Club Communication Int. AB, CEO of The Fan Club by Creuna AB. Board member at Palmblad & Bostam AB.

Shareholding in Crunchfish AB: 0 shares and 50 000 warrants in series 2020/2024.

Linda Kronby

Senior Business Developer since 2020, CEO of Blippit AB since 2021. Born in 1973.

Education and experience: Bachelor of Business and Administration, Pacific Lutheran University. Linda Bennett Kronby has over 15 years of experience in software products and in services in advisory and commercial roles, both in Sweden and internationally.

Ongoing assignments: None except for her roles at Crunchfish.

Shareholding in Crunchfish AB: 0 shares and 50 000 warrants in series 2020/2024.

Vijay Raghunathan

Crunchfish India Head since 2019. Born in 1966.

Education and experience: MBA, Indian Institute of Management. Vijay Raghunathan has over 27 years of experience in the payment industry from companies such as American Express and Standard Chartered Bank. Vijay has been an entrepreneur since 2014 and works with gift card solutions for companies such as Google Pay, Uber, Microsoft, and more. He has been a member of the Payments Council of India for over ten years and has also been involved non-profit in the social sector for the past ten years.

Ongoing assignments: CEO of pGenie India Pvt Ltd.

Shareholding in Crunchfish AB: 0 shares and 50 000 warrants in series 2020/2024.

Daniel Milesson

Head of R&D, Crunchfish Gesture Interaction AB since 2018. Born in 1976.

Education and experience: Master of Science in Engineering from Lund University. Daniel has worked with software development for fifteen years in various roles such as development manager, CTO and production manager. Previous experience includes working at Mionix AB, BlackBerry Inc. and TAT the Astonishing Tribe.

Ongoing assignments: None except for his role at Crunchfish.

Completed assignments (during the last five years): 

Shareholding in Crunchfish AB: 0 shares and 40 000 warrants in series 2018/2022.