Crunchfish exhibitor at the leading European AR conference

Crunchfish spreads the word at AWE EU in Munich October 19-20, about the advantages of gesture control and proximity solutions when using AR smart glasses in the industry. The two-day conference is held for the second time in Europe and attracts 1,500 attendees, 100 speakers and 100 exhibitors. AR is bringing superpowers to people and […]

Crunchfish spreads the word at AWE EU in Munich October 19-20, about the advantages of gesture control and proximity solutions when using AR smart glasses in the industry.
The two-day conference is held for the second time in Europe and attracts 1,500 attendees, 100 speakers and 100 exhibitors.

AR is bringing superpowers to people and will drive efficiency gains, economic growth, democratize healthcare and education, and promote sustainability in the world. Crunchfish’s contribution, primarily focused on the industry segment, is to offer an interaction based on human conditions.

The first day’s impression is that there is a high interest in human centric interactions with AR-devices, something that was confirmed by both the large number of people showing up in the Crunchfish booth and pointed out in various presentations held during the day. Gesture control is the natural interaction method when wearing smart glasses, allowing a more efficient, comfortable and immersive way to interact.

A shared view among many attendants is that the progress within AR is rapid. The AR-paradigm shift will come faster than previous tech-paradigm shifts. The impact on companies operating in highly competitive markets will be massive, offering new and agile competitors an advantage while presenting substantial challenges for traditional conservative players. A rapid changing landscape is in the favour of companies like Crunchfish who is already positioned in the frontline of the technological development.