Press releases

How does the world look through smart glasses?

The only thing we know for certain about the future, is that it is sure to be different. It may sound like science fiction, but soon many of us will wear smart glasses that enhance the reality around us with digital objects and make our everyday lives both easier and more efficient. The world will hardly be the same.

Augmented Reality (AR) has been around for a while, but now things are really starting to move. In the near future, we will all be impacted by this technology and the opportunities it offers.

“AR is created when virtual objects are placed on top of the reality we see around us through our mobile camera or smart glasses”, Joakim Nydemark, CEO of Crunchfish Gesture Interaction AB, explains. The company develops technology that allows you to interact in the world of augmented reality via intuitive hand gestures.

As with so much else, smart phones and tablets initially created the conditions for AR, whereby the user is given a new experience using the camera and software in such devices.

“Using smart glasses frees both hands and provides quick access to new information through a transparent screen, hanging in the air right in front of the user’s eyes. Crunchfish’s technology makes it possible to interact with the augmented reality without needing to touch a physical screen. Crunchfish’s gesture control technology lets users interact with virtual objects through hand gestures. This means that we can look up from the mobile display and not only make the content of the phone more naturally accessible, but also access relevant information about everything around us”, Joakim continues.

Crunchfish’s gesture control technology is absolutely world class”

– Joakim Nydemark

The smart glasses are usually connected to the mobile phone similarly to a smart watch, but in the future, it is predicted to replace the phone as the device you always want to carry with you. With a mobile connected to smart glasses, you can make calls, browse the phone book, take pictures and surf the web. Everything is projected as an extra visible layer in the glasses, while the phone can be left in the pocket or purse and both your hands are free. In the long run, smart glasses will replace the mobile phone as AR opens up for many more possibilities.

“Imagine you are out walking in town. Directions to your destination can be projected in front of your eyes, and by pointing the camera in your glasses at different objects, a building for example, you can get information about when the house was built, if there is an apartment for sale or drawings of how it looks inside. Once inside the apartment, the AR can show you how a room will look with different shades of color or wallpapers, or how a specific sofa would fit in the living room”, Joakim explains.

AR will not only revolutionize and facilitate our private sphere. The new technology will also create new opportunities for our working lives, streamlining and simplifying them. The technology is already today in many workplaces, as part of efforts to make companies and industries more digital and effective.

“Imagine repairing a machine or servicing a car. With the help of smart glasses, the service technician can get instructions projected in front of him on what is to be checked and in what order the various steps are to be performed, but also how, if he is unsure, by displaying a step-by-step description. Similarly, the technology can also be used in manufacturing. A new employee can quickly learn what, how and in what order things should be done, for example during assembly where it is important to assemble things in the right order”, says Joakim.

“The breakthrough of AR technology is not far away. As soon as one of the big electronics companies, say Apple, launches attractive smart glasses for consumers, things will snowball – perhaps as early as next year – and at a cost that will probably be on a par with what you would pay for a regular mobile phone today. The technology is currently being honed. One of the keys to success is to produce smart glasses that are attractive and comfortable enough for you to want to wear them on a daily basis. With limited space for electronics, the demand on performance is high. Crunchfish’s gesture control technology is absolutely world-class and gives the user full flexibility to interact with the augmented reality, despite limited resources”, Joakim Nydemark concludes.

About Crunchfish – crunchfish.com/gestures
Crunchfish is a tech company with patent-pending solutions for Digital Cash that can be integrated with both the payment rail and in mobile wallets. The solutions are globally scalable and makes digital payments more robust as the risks of disruptions and downtime are eliminated. We have also developed Blippit, an app terminal that connects to cash register systems for both online and offline payments and have a patent-pending solution to reduce food waste. Crunchfish also develops gesture control of smart AR glasses for the consumer market. Crunchfish is listed on Nasdaq First North Growth Market since 2016, with headquarters in Malmö, Sweden and with representation in India.


New company group structure in Crunchfish

Crunchfish AB (“Crunchfish”) today announces that the company has started a restructuring of the company group structure, with the purpose to clarify the different business areas and put these in relevant subsidiaries. With the new company group structure, Crunchfish’s different business areas will be operated in separate wholly owned subsidiaries, each of which can report its own revenues and expenses. The new company group structure will not have any direct financial impact on Crunchfish, but only aims to create a further increase in clarity and transparency.

Crunchfish Proximity AB is undergoing a name change to Crunchfish Digital Cash AB with Patrik Lindeberg as CEO. The closely related solution areas Digital Cash, Blippit and Nearby are part of this company. Crunchfish starts a new subsidiary, Crunchfish Food Waste AB with a focus on Food Waste in which Linda Kronby will be the new CEO. Linda will also continue as CEO of Blippit AB, which Crunchfish Digital Cash AB owns together with ClearOn AB in equal parts. The third subsidiary is Crunchfish Gesture Interaction AB, where Joakim Nydemark is still CEO.

“Our new group structure clarifies our three main solution areas and provides the market with transparent information as wholly owned subsidiaries with their own accounts”, says Joachim Samuelsson, Crunchfish’s Group CEO.

For more information, please contact:
Joachim Samuelsson, Group CEO of Crunchfish AB
+46 708 46 47 88
joachim.samuelsson@crunchfish.com 

Ulf Rogius Svensson, IR & Marketing Manager
+46 733 26 81 05
ulf.rogius.svensson@crunchfish.com

Västra Hamnen Corporate Finance AB is the Certified Adviser. Email: ca@vhcorp.se. Telephone +46 40 200 250.

About Crunchfish – crunchfish.com
Crunchfish is a tech company with a patent-pending solution for digital offline payments that can be integrated both with the payment rail or in a mobile wallet. The offline solution is globally scalable and makes digital payments more robust as the risks of disruptions and downtime are eliminated. We have also developed Blippit, an app terminal that connects to a cash register system for both online and offline payments. Crunchfish also develops gesture control of smart AR glasses for the consumer market. Crunchfish has been listed on Nasdaq First North Growth Market since 2016 with headquarters in Malmö, Sweden and with representation in India.


XR Skeleton enables interaction with virtual objects

To show the possibilities and flexibility of Crunchfish’s gesture control product – XR Skeleton – the company today publishes a video of a prototype in AR, in which interaction with virtual objects and buttons is shown. As previously announced, the company’s gesture control product XR Skeleton has impressive performance and advanced features, which creates the conditions for high-precision interaction with virtual objects in Augmented Reality (AR) as well as Virtual Reality (VR) environments.

XR Skeleton – Interaction with virtual objects

By identifying all the moving parts and contours of the hand and then linking these points together into a skeletal structure, the possibility of high-precision interaction with virtual objects is opened up. In the interaction video which is now available, examples of how you can use the skeleton model to pinch objects, change size and press buttons are shown. An important detail that affects the user experience in a positive way is the flexibility of the gestures. It does not matter if you press the buttons with one finger, two fingers or the whole hand – it works just as well, which shows how intuitive the interaction is. This may seem like an obvious feature, but it is extremely difficult to solve technically without Crunchfish’s skeleton model.

An important difference between AR and VR is that in AR, you always see reality and the user’s real hands. This entails the complexity that the system must keep track of exactly where the hands are in relation to all augmented information, such as the planets in the video above. From the user’s point of view, the experience must be that the objects as well as the hands seem real, and in that case the user must be able to touch and move the objects as if they were real. Enabling this intuitive gesture control is one of Crunchfish XR Skeleton’s absolute strengths.

“We are proud to show our XR Skeleton solution in an AR environment, where the precision and compliance of the interaction is clear. We constantly enhance the solution technically and there is no doubt that we are among the best in the world in the field of gesture control”, says Daniel Milesson, Head of R&D at Crunchfish Gesture Interaction AB

For more information, please contact:
Joakim Nydemark, CEO of Crunchfish Gesture Interaction AB
+46 706 35 16 09
joakim.nydemark@crunchfish.com 

Ulf Rogius Svensson, IR & Marketing Manager
+46 733 26 81 05
ulf.rogius.svensson@crunchfish.com

Västra Hamnen Corporate Finance AB is the Certified Adviser. Email: ca@vhcorp.se. Telephone +46 40 200 250.

About Crunchfish – crunchfish.com/gestures
Crunchfish is a tech company with a patent-pending solution for digital offline payments that can be integrated both with the payment rail or in a mobile wallet. The offline solution is globally scalable and makes digital payments more robust as the risks of disruptions and downtime are eliminated. We have also developed Blippit, an app terminal that connects to a cash register system for both online and offline payments. Crunchfish also develops gesture control of smart AR glasses for the consumer market. Crunchfish has been listed on Nasdaq First North Growth Market since 2016 with headquarters in Malmö, Sweden and with representation in India.


New XR Skeleton release brings significantly improved precision and performance

Today, Crunchfish launches an update of its latest gesture control product XR Skeleton with further precision and performance improvements as well as features. In XR Skeleton 1.1, Crunchfish has managed to compress more functions in the same neural network and doubled the precision with a 30 percent reduction in processing power. With an ordinary mobile camera, XR Skeleton detects and follows the hand through 21 points in three dimensions.

By identifying all the moving parts and contours of the hand and then linking these points together into a skeletal structure, the possibility of using 3D models as an exact image of the hand and its position in an augmented reality is opened up. Crunchfish’s latest software provides a full 3-dimensional experience despite the use of a standard 2-dimensional mobile camera watch video.

The technology behind the XR Skeleton software product is based on Artificial Intelligence (AI) and the use of advanced neural networks. This gives the system intelligence to calculate how a hand moves in all three dimensions, even though the camera used can only read the hand “flat”, i.e. in two dimensions. This normally requires several large neural networks, which is demanding both on the processor and the battery. In XR Skeleton 1.1, Crunchfish has managed to compress more functions in the same neural network and thus increased performance by 30 percent. The precision in XR Skeleton 1.1, i.e. how close each of the 21 points on the hand is to the actual joint on the hand, has also been doubled.

An important difference between augmented reality (AR) and virtual reality (VR) is that in AR, you always see reality. This brings the complexity that all augmented information, such as the robot hand in the video above, must follow the real hand with extreme precision to give the user a good experience. Achieving this is one of Crunchfish’s main strengths.

“Since the last product release, we have taken further steps forward in the area of recreating 3D information based on 2D images. This is largely done through an advanced process for producing very high-quality data in combination with deep expertise in optimizing neural networks for real-time applications. With the latest version of XR Skeleton, we show the team’s incredible ability to create extremely efficient solutions with small resources,” says Daniel Milesson, Head of R&D at Crunchfish Gesture Interaction AB.

For more information, please contact:
Joakim Nydemark, CEO Crunchfish Gesture Interaction AB
+46 706 35 16 09
joakim.nydemark@crunchfish.com

Ulf Rogius Svensson, IR & Marketing Manager
+46 733 26 81 05
ulf.rogius.svensson@crunchfish.com

Västra Hamnen Corporate Finance AB is the Certified Adviser. Email: ca@vhcorp.se. Telephone +46 40 200 250.

About Crunchfish – crunchfish.com/gestures
Crunchfish is a tech company with a patent-pending solution for digital offline payments that can be integrated both with the payment rail or in a mobile wallet. The offline solution is globally scalable and makes digital payments more robust as the risks of disruptions and downtime are eliminated. We have also developed Blippit, an app terminal that connects to a cash register system for both online and offline payments. Crunchfish also develops gesture control of smart AR glasses for the consumer market. Crunchfish has been listed on Nasdaq First North Growth Market since 2016 with headquarters in Malmö, Sweden and with representation in India.


Can you see into the future? Crunchfish creates it.

For too long, mankind has adapted to technology. It should have been the other way around. For example, why are we dependent on the net when we pay? Why do we walk around looking own at our phones all of the time? Why is it hard to communicate with the proximity? These are challenges that can only be solved by radical new thinking and cutting-edge technology. Crunchfish is a tech company that creates a society to suit people.

Crunchfish uses a broad focus to meet tomorrow’s challenges with innovative solutions in widely differing areas such as solutions for payment, food waste, nearby interaction and gesture control for smart glasses. It’s a motley list, but it’s also why Crunchfish can contribute to the society of tomorrow. With a rare combination of courage and technical know-how, the company tackles the most varied everyday challenges within five solution areas.

Digital Cash – Why are we dependent on the net when we pay?
7 patent pending inventions in 2020, none granted yet.

Crunchfish’s most recent solution area is Digital Cash, where the company enables cash in digital form. The flexibility to pay digitally, combined with the effects of the pandemic, mean that the use of cash is declining rapidly, but this has also made us vulnerable since we have become dependent on the connections and payment services that work there and then. This is an unnecessary risk to take, and a typical example of how technology sets up unnecessary obstacles, explains Joachim Samuelsson, CEO of Crunchfish.

  • The time-critical payment moment should be implemented as a separate step, completely separate from the subsequent transfer between accounts. This simple and ingenious change means that we magically eliminate all the online factors that can fail when we make payments. Crunchfish’s Digital Cash really always works, is easy to use and, last but not least, it lets you stay anonymous. The bank doesn’t need to know what you do simply because you pay digitally.

    Blippit – Why can’t we blip in many more situations?

6 patent-pending inventions since 2017, of which 5 have been granted.

Blippit delivers smooth payment solutions. Blipping is convenient, and Crunchfish makes it as easy to pay with Swish as to blip a card. The Blippit app terminal is the bridge between the customer’s mobile and the in-store POS. The technology also enables blipping in other situations, for example when finding offers, checking in, unlocking or logging in using a mobile phone.

  • Blippit’s big breakthrough is its Digital Cash, because the app terminal transfers offline payments directly to the cash register.

    Food waste – Why do we throw away a third of all produced food?

1 patented invention in 2019 that has been granted.

One third of all food produced is thrown away. This is huge financial costs and has a big negative impact on the climate and the environment. Thanks to an automated way for sellers to give consumers a discount at the checkout if they don’t casually choose the freshest product. It’s all based on the fact that in the near future, the striped EAN code on goods will be swapped for a checkered QR code. This code can also contain information about each individual product, such as its best-before date. Tempting discounts on older goods will affect our buying behavior and reduce food waste. Simple and ingenious.

Nearby – Why is it hard to communicate with the proximity?
14 patent-pending inventions from 2014, of which 12 have been granted.

Proximity is the next area for the mobile to conquer. It can also be digitized, to let people understand much more about their surroundings than is possible using only our senses. The mobile phone can let you discover and communicate with everything and everyone nearby. With approval, it makes it possible to discover and communicate with everyone around our own digital bubbles. Seamless superpowers.

Gestures – Why do we walk around looking down at our mobiles all the time?
12 patent-pending inventions from 2012, of which 11 have been granted.

Gesture control lets you control your electronics using only your hands. For example, skip the selfie stick and take photos from a distance with Crunchfish’s popular free GoCam app, available on the app store. The big breakthrough for gesture control, however, is the smart AR glasses. They free our hands, finally letting us lift our gaze from the phone screen.

– Crunchfish’s success is based on radical innovation that is manifested in an offensive patent strategy. Patents protect the company for 20 years from the application date. We have applied for 40 inventions, of which 29 have already been granted patents in some markets, despite the fact that Crunchfish only has 25 employees. An impressive invention workshop, says Joachim Samuelsson, CEO of Crunchfish. Crunchfish is an absolutely world-class tech company, solving tomorrow’s challenges in radically new ways. We never let technology dictate the conditions – we always adapt it to what fits us humans best.



ABOUT CRUNCHFISH – crunchfish.com
Crunchfish is a tech company with patent-pending solutions for Digital Cash that can be integrated with both the payment rail and in mobile wallets. The solutions are globally scalable and makes digital payments more robust as the risks of disruptions and downtime are eliminated. We have also developed Blippit, an app terminal that connects to cash register systems for both online and offline payments and have a patent-pending solution to reduce food waste. Crunchfish also develops gesture control of smart AR glasses for the consumer market. Crunchfish is listed on Nasdaq First North Growth Market since 2016, with headquarters in Malmö, Sweden and with representation in India.

This article was originally published on February 4, 2021 in the Morgondagens Samhälle #1 appendix in Dagens Industri.


Malin Ahlgren. Patent portfolio. 12/36.

Gesture week and third and final interview. This time we take a deep dive into our patent portfolio together with Malin Ahlgren, Patent Attorney at Ström & Gulliksson https://www.sg.se/ who is our Gestures portfolio manager. On that note, did you know that Malmö, where our HQ is located, is actually the hottest European region when it comes to patents in the fourth industrial revolution? https://lnkd.in/ethFxRE 

We also talk about Crunchfish’s proactive patent strategy as well as our local football club Malmö FF which Malin is a big supporter of.

Also check out this client case study that Ström & Gulliksson wrote in November about our conscious effort to build a protected market position by patents: https://lnkd.in/ecPj2wE

This is interview 12 of 36 in the second season – Cash goes digital, a payment pandemic – out Friday morning 6 am CET / 10.30 am IST. https://lnkd.in/e5RHAYD


Kornelia Papp. Crunchfish is the future. 11/36.

As a special treat – an interview with Crunchfish’s lovely and talented UX design intern Kornelia Papp .

Kornelia focuses on touchless interaction with public screens, which has become a hot topic during the pandemic since people simply don’t want to touch public screens anymore. Crunchfish CEO Joachim Samuelsson talks to Kornelia about being an intern at Crunchfish, wine and cheese – and why Kornelia believes that Crunchfish is the future!

Check also out the first video Crunchfish ever published back in 2014 on our YouTube channel, which starts with touchless interaction with public screens: https://lnkd.in/ek_sdwg

This is interview 11 of 36 in the second season – Cash goes digital, a payment pandemic – out Wednesday morning 6 am CET / 10.30 am IST.
https://lnkd.in/e5RHAYD


Anders Henrysson. Neural nets. 10/36.

Gestures are in focus in this fourth week in our interview season. is focusing on Joachim Samuelsson starts off by talking to our senior research engineer Anders Henrysson who has a PhD in computer vision-based interaction.

Anders and Joachim discuss the intricate process of teaching a computer to recognize a hand, the difference between algorithms and neural nets, how neural nets for hand recognition are able to train themselves from data – and last but not least mountaineering and skydiving that Anders does when he’s not doing his magic at Crunchfish.

You can take a look at this video of our XR Skeleton product using only the camera sensor in a mobile phone – https://lnkd.in/erz6gwm – a really cool project that Anders has been working on.

Interview 10 of 36 in the second season – Cash goes digital, a payment pandemic – out tomorrow morning 6 am CET / 10.30 am IST. https://lnkd.in/e5RHAYD


Crunchfish XR Skeleton 1.0 ready for shipment

Crunchfish is proud to now start shipping its next generation gesture control technology – XR Skeleton 1.0 to customers and partners. The product – which detects and follows 21 points on each hand in three dimensions using a standard mobile camera – has got additional gestures and refined tracking during the autumn and is now ready for shippment to customers and partners for use in commercial products.

Earlier this year, the company announced its new generation gesture control technology – Crunchfish XR Skeleton. XR Skeleton 1.0 enables an exceedingly precise and flexible interaction solution, where each of the 21 points that represent the joints of the hand can be used as an interaction surface to control e.g. virtual objects or menu systems. In order to achieve an experience that is as realistic as possible in augmented reality, extreme accuracy is required of how the software interprets the movement of the hands. The product that we are now shipping to the market, uses a standard mobile camera, but still delivers distances between all 21 points in three dimensions. The software is optimized for AR glasses and VR devices but also supports interaction with mobile phones and public screens.

“Crunchfish XR Skeleton provides simplicity, is easy to integrate and enables an intuitive interaction experience for the user, with an incredibly advanced product underneath. With specially adapted neural networks and machine learning, we create gesture control solutions that enable full flexibility for the user, and it will be very exciting to see how our latest product is received by consumer electronics manufacturers and of course the end users”, says Joakim Nydemark, CEO of Crunchfish Gesture Interaction AB.

For more information, please contact:
Joakim Nydemark, COO of Crunchfish and CEO of Crunchfish Gesture Interaction AB
+46 706 35 16 09
joakim.nydemark@crunchfish.com

Ulf Rogius Svensson, IR & Marketing Manager
+46 733 26 81 05
ulf.rogius.svensson@crunchfish.com

Västra Hamnen Corporate Finance AB is the Certified Adviser. Email: ca@vhcorp.se. Telephone +46 40 200 250.

About Crunchfish – crunchfish.com
Crunchfish is a tech company with patent-pending solutions for digital cash that can be integrated with both the payment rail and in mobile wallets. The solutions are globally scalable and makes digital payments more robust as the risks of disruptions and downtime are eliminated. We have also developed Blippit, an app terminal that connects to cash register systems for both online and offline payments, and have a patent-pending solution to reduce food waste. Crunchfish also develops gesture control of smart AR glasses for the consumer market. Crunchfish is listed on Nasdaq First North Growth Market since 2016, with headquarters in Malmö, Sweden and with representation in India.

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