Crunchfish partner with Change2 for virtual try-ons in augmented reality

Crunchfish have signed an agreement with Change2 in Italy for a Proof-of-Concept project to enable virtual try-ons. The target is to develop a joint offering to enable virtual try-ons. Crunchfish’s XR Skeleton product will be integrated in Change2’s 3D environment to enable any mobile device with powerful object visualizations for an amazing virtual try-on and shopping experience.

Crunchfish are a global provider of hand tracking technology and Change2 offer software and services to famous luxury brands. Crunchfish’s technology for hand detection and tracking in combination with Change2’s customer network and ability to develop 3D web solutions is a perfect fit to enable virtual try-ons of eg. watches, bracelets and rings. The companies now enter a partnership to develop a joint solution targeting this great market.

In short, a virtual try-on is the way a customer can try on a product through mobile or other devices equipped with a camera. Thanks to an underlying AR technology, future customers can see themselves in a beloved product on the screen of their smartphone. It is a huge market that is growing rapidly.

Crunchfish XR Skeleton provides hand tracking capabilities to eg. AR and mobile devices by analyzing the image stream from the camera sensor(s) and then tracking 21 points on each hand with high precision. These points or coordinates are then used to place virtual objects on hand, wrist, fingers etc.

Change2 is working with famous luxury fashion brands to enable virtual try-on solutions and experiences in augmented reality. The company’s expertise in 3D modeling and web solutions as well as UX design make Change2 a very capable player in this industry.

We are thrilled to start this collaboration with Crunchfish, as we strongly believe that VTO solutions are getting more and more important for luxury fashion brands. This strong partnership could possibly create the best in class virtual try-on solutions for the luxury brands, says Lorenzo Corazza & Alberto Malavasi, Founders at Change2.

“I am very excited about this project and delighted to contribute to Change2’s virtual try-on offering by providing our XR Skeleton solution. Change2’s technical expertise and insights in the industry combined with Crunchfish’s technology can open many joint opportunities in an exciting business segment”, says Joakim Nydemark, CEO at Crunchfish Gesture Interaction.

About Change2 –
Change2 unlocks the client’s potential by developing & integrating innovative experiential solutions such as VR, AR, 3D configurator and Virtual Try-on directly on the Web or on a custom-built App. The company provide a 360-degree service that includes the creation of 3D assets and technology development & integration. Change2 support brands with a partnership business approach based on flexibility, scalability and adaptability.

For more information, please contact:
Joakim Nydemark, CEO of Crunchfish Gesture Interaction AB
+46 706 35 16 09

The information was provided by the contact person above for publication on 9 March 2023 at 14:30 CET.

Västra Hamnen Corporate Finance AB is the Certified Adviser. Email: Telephone +46 40 200 250.

About Crunchfish –
Crunchfish is a deep tech company developing a Digital Cash platform for Banks, Payment Services and CBDC implementations and Gesture Interaction technology for AR/VR and automotive industry. Crunchfish is listed on Nasdaq First North Growth Market since 2016, with headquarters in Malmö, Sweden and with subsidiary in India.

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