The Touchless Storefront lets shoppers wave hello, swipe to browse items, and literally grab deals on the go

Malmö, 17 June – The Swedish gesture recognition company Crunchfish has together with Alexander Badju and David Lundberg, two Master’s thesis students from Lund University, developed ‘the Touchless Storefront’, effectively erasing the line between online shopping and the in-store retail experience. As we are experiencing a big transformation in the retail sector, brands need to […]

Malmö, 17 June – The Swedish gesture recognition company Crunchfish has together with Alexander Badju and David Lundberg, two Master’s thesis students from Lund University, developed ‘the Touchless Storefront’, effectively erasing the line between online shopping and the in-store retail experience.

As we are experiencing a big transformation in the retail sector, brands need to surprise their audience with delight through unconventional means.

The two initial concepts are Retail Experience and the Real Estate Match. In Retail Experience the consumer swipes to browse through inspirational images of clothing whereas the Real Estate Match is an interactive Home Matcher Quiz that prompts the house-buyer to select images that best represents their taste with specific gestures like a push, swipe or grab.

With the Touchless Storefront we have created an interactive screen meant to mimic the online convenience to browse deals, read reviews and compare products. The magic feel of gesture recognition technology creates both functional and emotional benefits to the consumer that brands crave for customer loyalty.

A new consumer relationship is driven by digital transformation

Crunchfish together with Alexander Badju and David Lundberg developed the Touchless Storefront with the belief that digitalization is about forming a new relationship with the customer, a much closer connection that requires brands to re-examine how their strengths relate to their customers wants, not only their needs.

Perhaps retail should begin their digital transformation with the question not whether they should speak to customers with “a hey, hi or hello?” but rather with “smile, high five, or wave?”. The commercial landscape of Sweden seems to think so.

The Touchless Storefront was a collaboration between Alexander Badju and David Lundberg from Lund University and Crunchfish AB to develop a gesture driven shopping experience. Contact us to find out more about the project.

Try touchless technology today!