Convenient and secure mobile proximity payments
Crunchfish’s mobile proximity technology makes mobile payments the easiest form of transaction. Initiating the payment process may require no interaction with the customer’s mobile phone. The device merely has to be close to the point of sale. This mobile proximity payment solution is safer than any alternative solution because no sensitive payment information is transferred locally or exposed in the card terminal.
Payment for anyone anywhere
The retail industry requires convenient and secure mobile payment solutions that work for all customers. Many mobile payment applications in the market today are limited to specific mobile platforms or banks. Typically, they are also restricted for use at NFC-enabled card terminals only. Crunchfish’s technology has no such limitations. It can be used at all points of sale, with any smart mobile, and for all means of payment. The only hardware required is either a Bluetooth Low Energy-enabled terminal or beacons. These can be added to any point of sale environment.
Proximity marketing in-store or between people
Besides mobile payment, next-generation m-commerce technology will support customized marketing in-store and during contacts between people outside the store. Interaction before and after payment creates new opportunities for personal service and add-on sales. Any m-commerce technology of tomorrow must also include support for coupons and loyalty programmes.